NFTs: A Beginner’s Guide

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Today we’re announcing that everyone on Facebook and Instagram in the US can connect their wallets and share their digital collectibles. This includes the ability for people to cross-post digital collectibles that they own across both Facebook and Instagram. Additionally, everyone in the 100 countries where digital collectibles are available on Instagram can now access the feature.

Earlier this month we expanded digital collectibles on Instagram to 100 countries in Africa, Asia-Pacific, the Middle East and the Americas. And now we’re allowing people in the US to share digital collectibles across both Facebook and Instagram

Creators today are using non-fungible tokens (NFTs) to take more control over their work, their relationship with their communities and how they can monetize. And in the future, we think NFTs will be critical for how people will buy, use and share virtual objects and experiences. We recently announced a way for people to showcase NFTs with digital collectibles, just one of the new technologies we’re exploring as we build for the metaverse.

“NFT” can sometimes sound like a buzzword and you might be confused about how it works. So here are the basics:

What are NFTs?

NFT stands for non-fungible token. “Non-fungible” means something is one-of-a-kind and can’t be replaced. Think of the Mona Lisa painting — there’s only one in the world. NFTs are digital assets that represent things like art, virtual avatars, GIFs, videos, trading cards and even memes.

Definition of non-fungible

So if NFTs are digital, what’s stopping me from taking screenshots or downloading them?

Sure, you can take a screenshot of an NFT image, the same way you can take a photo of the original Mona Lisa. However, you’re still not the original owner of the NFT or the Mona Lisa. 

Each NFT has a unique signature that verifies authenticity and any transactions related to it — who created it, who owns it, who sold it and for how much, etc. Creating an NFT is called minting.  When a digital file gets minted, an NFT is generated and stored on a blockchain

Blockchain technology provides a record of ownership on a public, distributed database that anyone can see. This record of ownership also allows for the original creator to always be credited and paid royalties, no matter how many times an NFT is sold or who owns it. The history of ownership, from creator to current owner, is called provenance, and it’s a concept already in use in the art world.

Creating an NFT is called minting.

How do I buy an NFT?

Most commonly, NFT transactions are made using cryptocurrency, but some sites allow you to use credit or debit cards. To buy NFTs with cryptocurrency, you need to set up a digital wallet. There are a range of digital wallets available depending on where you live and what blockchain(s) you want to use. For example, we’re testing the ability for select creators and collectors on Instagram to showcase NFTs from compatible third-party wallets such as Rainbow, MetaMask and Trust Wallet, with Coinbase Wallet, Dapper and Phantom coming soon. Then, you need to connect your digital wallet to a third-party NFT marketplace, where you can browse and shop for NFTs.

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How do I make an NFT? 

  1. Choose a unique digital asset (art, music, meme, etc.) you want to sell.
  2. Decide what blockchain technology you want to use.
  3. Set up your digital wallet.
  4. Select an NFT marketplace.
  5. Upload your file to the marketplace to mint your NFT.
  6. Once you have your NFT, you can choose to keep it, sell it with a fixed price or by starting an auction, or give it away to your most loyal fans – just like a physical asset, there are lots of opportunities to put your NFT to use. 

Why are some NFTs more valuable than others?

Just like pieces of art in the physical world, NFTs can be rare and valuable. Generally, when an NFT is sold on a marketplace, there’s a bidding process where the price of the NFT is determined by how much demand there is for it.

Why are so many people talking about NFTs?

NFTs are an important aspect of the economic and community-building potential of the metaverse. We believe NFTs have the opportunity to be an essential part of how we form our online identities, access new experiences, and engage with others in the metaverse. Within the next decade, we hope the metaverse will reach a billion people, host hundreds of billions of dollars of digital commerce and support jobs for millions. That will of course benefit us as Meta, but most importantly many other creators, developers and entrepreneurs too.

What about the risks and challenges associated with NFTs?

As with all new technologies, there will be risks and challenges to navigate. We’re working to build our products responsibly, sustainably and inclusively from the ground up. It’s critical that our early efforts in this space empower diverse voices, are secure and help protect people from fraud, and consider environmental impact. Learn more about how we’re addressing these challenges.

What’s next for Meta and NFTs?

We’re expanding our test of digital collectibles on Instagram to more global creators and a handful of additional countries. Creators and collectors will be able to share their digital collectibles across Facebook and Instagram after we begin rolling out the feature on Facebook with select US creators at a later date.

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Note: This post contains general information about non-fungible tokens (NFTs) for general educational purposes only. Information about NFTs may vary. You should always do your own research and be aware of any risks involved.

Alif Vasaya provides expertise in business strategy, community growth hacking, content production, content strategy, digital ads through acquisitions, raising capital, monetizing the Metaverse, NFT affiliate marketing, consulting, and marketing advising for start-up companies.Highly skilled and results-oriented professional with solid academic preparation holding a bachelor's degree in arts and extensive experience in digital marketing, content production, business transformation, and human resource. Proven ability to assess and manage complex obstacles; viewed as a decisive troubleshooter. Successful in intense and demanding environments, providing strong team leadership and structure with a track record of motivating and developing soldiers.


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