Web 3.0 marketing Strategy: Ever had an incident where you consider buying something and suddenly all your social media is packed with ads for the product you wanted to buy?
Web 3.0 Marketing Strategy
You might get creeped out and assume that these sites are snooping or eavesdropping but in reality, that’s how much the present technology has evolved.
The modern age of marketing is all about bringing consumers personalized experiences. You don’t want to miss out on the infinite potential of this world.
So how exactly can digital marketers take advantage of this potential to advance their marketing techniques?
How web 3.0 marketing strategy impacts on brands and Business?
For that, first you need to have a clear understanding of web 3.0 technology.
What is web 3.0 Technology
Web 3.0 definition
Web 3.0 can be described as the third generation product of the evolution of web development. It’s the new age of world wide web which applies concepts such as decentralization, blockchains and NFTs. The most remarkable aspect of web 3.90 is that it allows personalized user interactions. The algorithms can interact like humans and give customized user experiences to the possible consumers.
Evolution of Web 3.0
There are primarily three levels of online advertising features and web development.
- Web 1.0 (1990 to 2000), also known as syntactic web , where users are only restricted to reading the subject provided on websites.
- Web 2.0 (2000 to 2010), also known as social web which allows the user to interact with each other
- Web 3.0 (2010 to present), also known as semantic web which includes interactions through Artificial Intelligence and Machine Learning
Advantages of web 3.0
- No Intermediates
- No Risk of Server Failure
- No Data Theft
- No External Authorization
Read Also: Importance of Software quality
Key features of web 3.0 marketing strategy
Improve your advertising strategy by utilizing these salient features of website design as effective marketing strategies that change the way people interact with brands.
- Semantic web
Semantic webs are described as software programs with machine-interpretable metadata of the published information and data. In easier terms, In semantic websites, pages are structured in such a way that it can be read by computers.
- Artificial intelligence
As part of the web 3.0 concept, computers, with the help of AI, will be capable of processing and understanding information. This feature is based on semantic aspects and language processing abilities of the web 3.0 development.
This means that web 3.0 has the capability to be anywhere and everywhere. It makes the internet reachable to anyone, not just computers and smartphones. Web 3.0 therefore holds connectivity to the next level.
It means that thousands of devices are bound to an open network. Decentralization of the web supports stronger security, trust, and privacy. It is the foundation of web 3.0 and such apps are commonly known as dapps: (decentralized apps). They are highly transparent and trustable.
How To Prepare Your Brand For Web 3.0 Marketing
According to Matt Bertam, Director of Strategy at EWR Digital, the best approach to prepare your brand for web 3.0 marketing is to pay close attention to your users.
Corporations must take notice of what their user priorities and consumers demand. The company’s principal focus must be on user interaction and customized experience. They must seek to instill all the formerly introduced key web 3.0 tools. The apps must be straightforward and web 3.0 artificial intelligence could be managed to enhance the user interface.
Read Also: Is rebranding for your Business worth it?
Web 3.0 Blockchain Market
Web 3.0 is primarily based on blockchain technology. So for exploiting the maximum potential of web 3.0 marketing strategy, you need to have a clear perception of blockchain. Blockchain refers to the element of web 3.0 that consists of a strategy that registers all transactions carried out in cryptocurrency across several devices, linked to a similar network. This makes it impossible to hack or cheat the system, ensuring the utmost confidence of data. The addition of blockchain is a revolutionary feature in the world of transactions.
In the world of online marketing, opportunities in the web 3.0 blockchain market are endless. The blockchain, which is further decentralized, bears no supreme authority or power over the system. It is end to end encrypted and protected. Since all the transactions are without the aid of a third party, businesses can purchase ads at a much cheaper price. Marketers can directly advertise to the customers.
With blockchain technology, you could further track consumer activities and offer personalized ads. This means that purchasers can look at more relevant advertisements, which means heightened chances of consumerism. The cryptocurrency feature also offers an alternative mode of payment. The vast fee on credit card transactions could likewise be avoided, which further benefits the company.
Web 3.0 Marketing strategy
In this new era of digital marketing, the most profitable way to promote your brand is to set up a community and build up user engagement. Unlike conventional marketing schemes, web 3.0 marketing strategies and techniques are exceptionally cost efficient with their low operational cost. Take your business to the next level by carrying out these web 3.0 marketing strategy concepts.
Try to follow web 3.0 online marketing trends
The most disadvantageous position to place your company is when the brand becomes outdated. Try to include the latest trending factors to raise user interaction. One illustration of this approach is to add 3D models. You could add in virtual models of retail shops and showrooms to produce a unique shopping experience to your customers.
NFTs are the future of the digital world. They are a foundational tool applied in web 3.0 marketing strategy for business. NFTs can be applied to generate unique digital identifications in this widely public domain. You can further make your website engaged by introducing avatars and personas, which can further be shifted through platforms via a non-custodial crypto wallet. This forces the user interface to be interactive and personalized.
Social media and Web 3.0
Due to the flourishing of social media platforms, web 3.0 business opportunities have become boundless. Sites like Facebook, YouTube and Instagram have reconstructed the way users interact and connect with each other. Anything and everything is associated. Web 3.0 business model takes advantage of this feature to associate with their customers and set up substantial contacts with them. Uniting and creating partnerships benefits everyone involved.
How web 3.0 impacts businesses
During the digital era of web 3.0, brand commerce will be more than just websites and search engine optimization (SEO). The principal focus should be on clarity and user interaction. The guide to marketing success would exist in interactive advertising opportunities. All business websites would call for a blockchain update to keep up with steadily developing progresses in the virtual world.
This renewed web 3.0 marketing strategy feature means that customers can receive every single update of the purchase program. From placing the order of arrival of the product, complete transparency will be produced at every stage of purchase. The decentralized structure of web 3.0 means that the process is cheaper and safer. You do not require expensive data centers and servers.
The arrival of cryptocurrency makes all transactions faster and highly efficient. In the traditional way, international transactions take days to be processed by the banks. In the case of bitcoins, complete transactions can be worked out in a short span of minutes. All in all, efficiency of time and money is what web 3.0 is all about.
Although the advances of web 3.0 are significant, it is still in its developmental stage. Therefore, businesses and brands should look out for constant updates if they wish to keep up with the trends.
You can keep reading about Digitization and its benefits
The internet changes in ways one cannot even imagine. What’s trending today can be ancient tomorrow. With each modification bringing in its own features, the world wide web is a surplus plethora of opportunities. Algorithms have evolved to give users exactly what they want. Marketing leaders can harness this unlimited capacity of web 3.0 marketing strategy to properly figure out consumer interests and inclinations. Now it’s up to digital marketers to completely harness this plethora of potential to make your way into success.
A Guide On Web3 Marketing Tactics And Strategies
I’m publishing a post weekly about Social Tokens & Web3 more broadly, exploring the possibilities this new revolution is unlocking. If you find this essay interesting and want to explore more about Social Tokens, subscribe to this newsletter. Enjoy! 🔥
Facebook promised brands a direct connection with their consumers but then took away their access by changing how it worked, switching to a pay-to-advertise model where companies had to spend a ton of money for people to see what they posted. The ads on Facebook just got more and more expensive, to the point where it became a race to the bottom where Facebook was playing with brands’ billions of dollars and squeezed them for every penny.
By the time Facebook increased the ads price and changed its algorithm, making it difficult for brands to understand how it works exactly, we saw in 2021 the rise of the Creator Economy, where “influencers” got access to a myriad of new tools to help them monetize their audience better, resulting in these influencers starting declining partnerships with brands.
With Web2 platforms squeezing brands out of their money and creators no more waiting to partner with them, brands are facing an existential crisis where they have little to no solution to advertise their products and reach their audience.
Web3 and Social Tokens seem promising solutions for brands to recreate direct relationships with their customers and build a real community but also feel intimidating.
For a brighter future, we need to show them the path, come up with innovative Web3 marketing models and create new playbooks leveraging Social tokens and crypto mechanisms.
Let’s get into it.
1 — Sorry.. You said Social what?
Social tokens are virtual currencies that live on the blockchain.
They are fractionalized shares in the intrinsic value of a community, brand, or person and are earned by accomplishing specific missions (sharing content, signing up for a newsletter, leaving reviews, etc.) These tokens can be redeemed in exchange for other cryptocurrencies or special perks within the community the token is associated with, such as access to token-gated content or access to special merch.
In 2021, the Social Token market grew by over 500% from January to June. The number of addresses holding social tokens grew by ~200%. There were 10 million tokens in circulation with a fully diluted valuation of $330 million.
Social tokens are slowly emerging as the next crypto revolution, and this new technology opens up a whole new world of possibilities for brands, a world where they can remove the gatekeepers and create direct relationships with their consumers through their very own token.
Indeed, social tokens provide a way for consumers to show their loyalty, get rewarded & further commit to their favorite brand, and allow brands to create a direct link with their customers, build a real community, and better capture the value they are creating.
But let’s jump into concrete use-cases and see how brands can leverage them to remove intermediaries, increase engagement and increase customer loyalty.
2 — Increasing engagement through Social Tokens
For people to move and take action, you have to make what they’ll get very clear.
Clarifying the rewards is essential for any brand wanting to engage its consumers. However, with Web2 solutions and the current tools at their disposal, brands have no easy way to reward consumers at scale and in a secure way.
Think of it for a second. How do brands today are rewarding consumers for subscribing to their newsletter? Maybe they promise them interesting content directly in their content. Sure, but will the content truly be interesting? And what about the dozens of other promotions that come with it?
Maybe they’ll offer coupons. Great, but it still requires the consumers to purchase further items before the expiration date, requiring an (engaging) additional step in the rewarding process.
In short, brands today offer no clear and high enough rewards for their consumers to take action.
And that’s when social tokens come in. Through social tokens, clear missions, and clear rewards, brands can involve consumers in amplifying a campaign or building awareness around a new product.
Let’s see how they can do it.
Web3 Marketing strategy 1:
- Problem: Likes and comments on socials are essential for brands, but so far, there weren’t any easy solutions to reward consumers for engaging in the comments in a secure and scalable way.
- Create your brand’s social token in minutes.
- Ask consumers to engage with your latest post, share their thoughts and their wallet address in the comments.
- Use the “Drop your ENS” Coinvise’s tool and reward all the consumers who engaged by sending them tokens in one click.
Now the incentives for consumers have changed. For commenting, consumers receive X amount of tokens that they can redeem in exchange for other cryptocurrencies or special perks within the brand’s community. That’s a clear and high reward.
Mmh interesting… But isn’t it too much to pay EVERY consumer for commenting on new posts?
Nope, you got it all wrong. It’s actually cheaper, and brands get a much higher ROI than by paying intermediaries such as Facebook to promote their content.
Why so? Because with this new Web3 Marketing method, brands create strong and direct relationships with their consumers (who isn’t engaged when they can be paid?), and the message hits different to a new audience when friends share the post.
Ok for the higher ROI, but what about the “it’s cheaper” argument?
The short answer: the token doesn’t need to have a financial value. And that’s where the power of social tokens resides. With an already existing brands and clear values, the social token will be more of a social, collectible value that people are proud to own. Social Tokens create status within a community and allow engage consumers to say “Look, I’m there since the beginning, I’ve helped this brand succeed.”
And trust me, reputation and belonging are much more valuable for humans than money.
The second argument for the “it’s cheaper” is that social tokens can have value in the brand’s own economy. Similar that anyone need US dollars ($USD) to participate and interact in the US economy, consumers will need some brand tokens ($BRAND) to interact in the brand’s economy.
Consumers help the brand succeed, receive tokens, and redeem special perks in the brand’s economy (e.g., BTS of a fashion show, exclusive interviews of a sponsored athlete, etc.)
In short, creating a social token is a great way for brands to engage their existing consumers and turn their audience into active members without paying intermediaries.
It can be seen as a great way to “hire” an entire community to promote the brand’s content while rewarding engaged consumers easily, securely, and at scale.
Damn.. that’s exciting. What else can brands do with tokens?
2 — Customer Loyalty? It’s all about aligning incentives
Customer loyalty has always been a central element for brands. How do you retain consumers over the long term when competing with thousands of brands?
In Web2, the answer might have been by giving loyalty points.. But not in Web3.
In Web3, brands share the upsides with consumers. And that’s much more powerful to retain them than loyalty points.
Web3 Marketing strategy 2:
- Problem: Loyal customers are essential for brands, but they do not have many solutions except “Loyalty programs” to retain them.
- Create a brand token in minutes
- Create a Liquidity Pool (meaning — give a financial value to the token)
- Put the marketing budget into the Liquidity Pool. It will increase the demand and, therefore, the price.
- It sends a signal to consumers that the more they engage with the brands, earn tokens and hold them, the more chance they have to get rewarded by the brand over the long term.
- Alternative: By allocating the marketing budget to constantly create new experiences for consumers in their own economy, brands will make more people want to join their economy (by buying the token or participating) — resulting in increasing the value of the token and the loyalty of consumers.
By putting back a portion of their benefits or their marketing budget in their tokens, brands will convince consumers to stay, not through points, but with financial incentives (aka real money).
Consumers will stay and keep being loyal because, the more they engage with the brands, earn tokens and hold them, the more chance they have to get rewarded by the brand over the long term.
So brands are basically giving out money to consumers, right..?
Again, you got it all wrong. First, with social tokens, consumers are incentivized to help the brand succeed and be loyal as the value of their tokens — directly correlated to the success and attractiveness of the brand — can gain an almost infinite value.
More than simply being loyal, consumers will do their best work to help the company succeed because the incentives are aligned, and because they are financialy engaged.
Consumers make the overall brand more valuable, resulting in more profits. The brand doesn’t “give out money to consumers” , it simply give back a portion of this additional revenue to the most engaged consumers and creating some future premium experiences. It’s a win-win situation, as it’s often the case in Web3.
Ok, but what if the brand doesn’t make profit or have no marketing budget to invest upfront?
Then the brand should create NFT memberships. NFT memberships are a great way to build tiers, monetize & offer unique benefits to membership holders.
Marketing strategy 3:
Problem: It can be expensive for brands to try with such innovative technology.
- Create a Social Token
- Create a Membership NFT with premium (but cheap to make) experiences
- Build new experiences with the initial liquidity and increase the attractiveness of the brand
- Airdrop tokens to early NFT holders (paying them back for their initial investment)
Social tokens offer more granularity than NFTs to measure participation & reward consumers daily because first, it wouldn’t make sense to send an NFT each time a consumer likes a new post, and second, it’s hard for brands to retain peoples’ attention with NFTs only as consumers are unlikely to be constantly buying and selling their NFTs.
But for social tokens to get a financial value, brands need to put money upfront. And that can be a big blocker.
That’s why NFT memberships + Social tokens are a powerful combo. Brands can leverage their top 1% consumers from the beginning by selling them NFTs, then grow their audience thanks to this initial liquidity, and finally, reward the first believers through tokens. Web3 is a positive sum-game where everyone succeeds in helping each other and where incentives are aligned.
NFT Memberships are a great way to raise initial liquidity for brands and a natural way of creating structure and levels within a community. Think of it as providing digital passes unlocking specific access. With these accesses, consumers can then participate in the community.
Brands who’ll understand how to combine the power of NFTs with the flexibility of social tokens will be the ones truly succeeding in the Web3 era.
3 — Engage, retain… But what about getting new consumers?
Getting new clients is always challenging for brands. The most complicated part for marketers is putting the brand in front of a qualified audience, a targeted audience that has shown potential interest in the brand’s products.
And for that, social tokens and Airdrops’ conditions are a new secret weapon to reach a targeted audience.
Web3 marketing strategy 4:
- Problem: Brands struggle to attract new members from a targeted audience
- Create a brand token in minutes
- Find the list of your competitors’ social tokens holders and export the list as a .csv
- Send them some tokens to create awareness
- Alternative: Allow only consumers holding at least two tokens from relevant brands to claim your tokens via a claimable page.
Because everything on the blockchain is freely accessible by anyone, it’s easy for a new brand to get access to a list of relevant potential new consumers and send them tokens. I already wrote about How To Make Airdrops That Go Viral, Bring Awareness, And Convert Members Into Active Contributors, where I explain how to do Airdrops the right way.
But brands can go even further and not only do an Airdrop, but also set Airdrop’s conditions.
Doing an “Airdrop” means sending tokens to multiple people at once. It is now possible on platforms like Coinvise to set “Airdrop conditions” where only members holding specific Social tokens can claim the Airdrop.
Imagine Reebok wants to Airdrop $REEBOK tokens to raise awareness around their new product but wants to make sure that only engaged and “true” runners get access to it. They could set the condition “Only users holding $NIKE and $ADIDAS tokens can claim our $REEBOK tokens.” Because people holding $NIKE and $ADIDAS are the ones who bought the tokens or earned them by accomplishing missions, Reebok is sure they are engaged in the sports niche.
Since social tokens are built over blockchain, it is impossible for fraudulent transactions when it comes to token ownership. This will help brands reach only genuine fans and ensure only the right consumers participate in transactional experiences.
Social tokens create trust at scale and allow brands to reach a targeted audience easily.
In order to effectively market your Web3 project, you need to clearly define your purpose, value, & target market at the very least.
As technology advances, there will be changes in marketing and advertisements, generally affecting brand owners and internet users. Previously, there was web 1.0 and 2.0, and no one expected another advancement yet, but there is one now – Web3 Marketing.
Despite these developments, there are still some issues certain brands face when launching a Web3 brand. They include cost-inefficiency, accessibility, scalability, and user experience. However, there are many ways to strategically leverage the system to make it work for your brand.
Web3 Marketing consists of effectively communicating the purpose and value of your project in the new and evolving space of Web3 to acquire early adopters. In order to effectively market your Web3 project, you need to clearly define your purpose, value, & target market at the very least.
What Is Web3 Marketing?
Web3, also known as the third phase of internet advancement, is a concept for decentralization. The term “Web3” was brought about by someone in the Ethereum startup team, Gavin Wood, in 2014.
So far, the Web3 idea has gained a lot of interest, especially in the crypto markets, venture capital firms, and large tech companies.
It gives users absolute control instead of normalcy where Google and other tech companies control everything. As mentioned earlier, business methods changed with the growth of the internet, making customers desire their privacy more.
Although this process seems impossible, it isn’t, as we can achieve all this through blockchain technology.
Web3 affects all marketing techniques and extends beyond using websites and SEO. Also, It allows for improvement in customer experience through its interactive publicity stunts, enabling marketers to provide targeted advertisements.
Well listed, the Web3 marketing strategy is changing the marketing landscape by:
- Creating limited access to the users’ data, otherwise known as, User data privacy.
- Redistributing power to average customers.
- Promoting better reliance on content creators.
Unlimited access to plenty of different sources of information.
Fundamental Elements of a Web3 Marketing Strategy
We all understand ubiquity to mean very common, which implies no limit to using this marketing style. Hence, for Web3 to be ubiquitous means that everyone can access it through any device from any application. However, it doesn’t matter if the volume of internet users grows daily.
The logic here is that: there is no restriction to using the Web3 marketing strategy, regardless of time, place, and device-at-hand.
Web3 marketing focuses on decentralization. It implies that no company will have central power over data as it will be accessible in different places at once. What’s more, intermediaries won’t exist anymore, minimizing the chances of server collapse and information theft.
If you can recall, there was a global shutdown of all Facebook-controlled servers and apps sometime in 2021. The failure resulted in substantial losses for many businesses, this problem will never happen with web3.
Web3 and AI technology are growing synergistically, the Web3 platform will provide an opportunity for many advancements in the AI industry. Thanks to blockchain’s distributed ledger technology, AIs will be able to crawl accurate data instantly enabling them to drastically improve their learning process.
Virtual reality is undoubtedly a pivotal part of Web3. Metaverses have been extremely hot in recent years with many brands including Nike, Facebook (Meta), and others already starting to build their virtual brand empires. These virtual worlds are bringing a whole new opportunity to the marketing industry. Now marketers have the ability to leverage digital real estate that previously didn’t exist.
Web3 gives users absolute control.
Benefits of Web3 Marketing
Elimination of Intermediaries
Data Centralization is common to the previous webs, 1.0 and 2.0. High-tech companies like Google & Facebook control immeasurable amounts of personal data, making them prone to data manipulation and violations. Web3 technology eliminates this challenge through the transparency and accuracy of blockchain technology.
Zero Chance of Server Collapse
As common with previous eras of the web, server failures resulted in the shutdown of platforms creating an immense loss for brands and businesses. Undoubtedly, this problem is not news to Facebook and Google suite as they work on centralization. Leveraging a distributed network to support a Web3 system prevents the possibility of platform crashes due to centralized server failures. The support of the distributed network will still carry on computing even if one node or network of nodes is offline.
Reduction of Data Theft
In truth, there would be no need for web3 if the previous web performed well. Sadly, it wasn’t so, as the web2 exposed user data to theft vulnerability. Fortunately, decentralization of the web3 project is here to save the day.
No External Access
Reducing users’ data exposure and access to their information maximizes security. Also, since users won’t need an intermediator, reliability is guaranteed. This is achieved through the use of Blockchain.
Blockchain creates stronger data privacy. This is made possible because Blockchain confirms and documents pseudonymous ownership of transactions. It is done in a sustainable and verifiable way that keeps your data private and restricted.
Blockchain data cannot be altered as transactions are chronologically ordered. The creation of Bitcoin brought the initial application of Blockchain to the limelight and since then, it has been adopted by many tech startups.
The growth of web3 allows using several applications in a three-dimensional layout like virtual reality, augmented reality, etc. It is an easier way of comprehension and helps users more than the two-dimension settings.
Web3 Marketing Tactics
Some trends that will enable users to flow with the web3 wave include:
NFTs are common after becoming prevalent in 2021. A majority is joining this trend as no one wants to be left behind. NFTs refer to digital assets ranging from art to games documented in Smart contracts. In addition, NFT designs are uncommon, and it is rare to buy a fake.
NFTs are now so wide that communities are built for holders of these tokens all over the world to come together. These communities are mostly virtual but they’re now plans for them to come together in real-life meetups. Think of the number of people holding valuable NFTs, buying and selling, and think of them in one place.
Most recently, the CEO of Starbucks Howard Schultz, and his executive vice Brandy Brewer made known their intentions of going into branded NTFs. Their plan is to create Web3 and Blockchain technology that will be a sort of digital-based community for the customers. The logic of this whole idea is to let their customers enjoy exclusive advantages while they create new engagement opportunities.
Starbucks’ NFTs, will be more based on Coffee, storytelling, and art to complement their brand. All these are innovative ideas and are all going to be using the Web3 marketing tactics to come into play.
3D Virtual Space
Virtual reality is a big deal for various apps and online services entering the Metaverse. You may not know this, but we expect Metaverse to clone the internet we all know today. It will have all features allowing for communication and marketing, but this time with an online and offline enticing approach.
The various social media platforms we know, including Facebook, Instagram, and the rest, are prevalent due to the constant change in communication and marketing techniques.
Yet, they face privacy infringement allegations that aren’t false as there is proof of them selling user information for advertisements. This breach is the reason for decentralization, as clients want their data private. Besides, memes are the kings of social media today and a concise but productive method of publicly disseminating the intricacy of Web3.
Need Web3 Marketing Help?
Effectively marketing your web3 project is essential to ensure its adoption and success. However, the traditional marketing strategies won’t cut it in this ever-changing space. In order to build a purpose-driven community around your project requires new strategies that take into account the newly developed blockchain technology.
What is Web 3.0? How Did We Get Here? 👀
It’s time to get excited about the future of the Internet. Web 3.0 is commonly considered the next generation of Internet and web protocol, with many experts predicting that this new development will have significant implications on businesses and society.
So, what exactly is Web 3.0? What happened to Web 1.0 and 2.0?
The first wave of the Internet was Web 1.0, which started in 1994 and ended around 2000. It is the first stage of the development of WWW (World Wide Web) that was characterized by static websites.
The second phase of the Internet is Web 2.0, which refers to the websites that integrate user-generated content and focus on UX.
The Web 2.0 revolution brought about a shift in how we communicate and consume information online.
Social media sites such as Facebook, Twitter, and YouTube became more prevalent, while mobile apps like Instagram made it easier to access data on the go.
Web 2.0 focuses on the capacity of internet-connected computers- servers.
Web 3.0 or Web3 is the next generation of the World Wide Web. It involves semantic web technology and artificial intelligence.
Web 3.0 will be the next phase of growth for web businesses, building on the interactive and socially connected websites of Web 2.0 and the informational sites from Web 1.0.
Web 3.0 is an upgraded version of Web 2.0 and is characterized by creating a virtual world within the Internet through websites such as online virtual shopping malls, which allow users to interact with each other and buy products.
Web 3.0 offers not only personalization but also the Semantic Web, which provides a framework for information to be reused and shared more easily among programs, communities, and companies.
“The Semantic Web is not a separate Web but an extension of the current one, in which information is given well-defined meaning, better-enabling computers and people to work in cooperation.” -Tim Berners-Lee
This kind of technology will allow content distribution, and control of online privacy, offering various ways for information sharing.
What is Web 3.0 Marketing? How Will Web 3.0 Impact Business?
Web 3 Marketing is a concept that explores the web by looking at trends and new technologies.
It’s not just evolving; it’s revolutionizing the way we think about the Internet. Web 3.0 marketing is more than just websites and search engine optimization(SEO).
A Web 3.0 environment enhances the user experience by providing rich and interactive advertising opportunities. This is a boon for marketers because they can now deliver more targeted ads to consumers.
With Web 3, marketers will be able to provide a more efficient strategy and advertise their products.
They would have access to many different sources of information which will affect their purchase decisions.
The advanced user experience capabilities of Web 3.0 marketing allow marketers to dive into a whole new world full of innovation in advertising and marketing.
Key Features of Web 3.0 / Web3 Marketing
Semantic Web (SW)
As mentioned prior in the article, the semantic web will enable computers and humans to communicate more efficiently.
The SW will use metadata to describe the content in a machine-readable fashion.
Artificial Intelligence (AI)
With the Natural Language Processing (NLP) technology (helps computers understand, interpret and manipulate human language) in Web 3.0, computers would be more like a human and understand the data provided better, which would provide more accurate and quick solutions and responses.
Ubiquitous means “present, appearing or found everywhere.” by Oxford Dictionary.
Web 3.0 is ubiquitous; it is accessible by everyone, every device, and every application.
The number of devices connected to the Internet increases every day, thanks to the Internet of Things (IoT), which enables the ubiquitous web.
Decentralization is the core of Web 3.0. As we mentioned before, Web 3.0 is often called a decentralized web or semantic web.
So what is decentralization?
In Web 2.0, computers use the HTTP protocol to identify and find information stored on servers- generally a single server- at a specific location.
In Web 3.0, the information would be held in various locations simultaneously instead of just one location.
Therefore, there would be no center for data storage.
So what is the benefit of decentralization? In this way, there would be no giant databases held by single authorities.
With the decentralization nature of Web 3.0, there would be :
No Intermediates ✅
With the advent of Blockchain technology, Web 3.0 is a unique opportunity for individuals to take control over their data and exchange value directly with each other, without the need for an intermediator.
The centralization nature of most social media platforms makes them vulnerable to data breaches and manipulation of information.
Data ownership is an essential part of achieving true freedom on the web.
No Risk of Server Failure ✅
With the lack of central servers, there would be no risk of server failure, which is a problem that plagues many centralized web services such as Google Docs and Facebook.
Decentralization also opens the doors for fundamental privacy rights by allowing individuals to own their private data rather than holding corporations and selling it to advertisers.
No Data Theft ✅
Data Theft was a thing in Web 2.0, and if you had your data on the cloud, you were bound to fall prey to them at some point or another.
The more centralized our digital lives become, the more we become vulnerable to those who wish to exploit our data for their purposes.
No External Authorization ✅
There would be no external authorization needed for users to view their data. This would result in increased security and privacy of the users because they would no longer need to give their private information out to third parties.
People will be more and more attracted to three-dimensional design in the future because it can help people understand better than two dimensions.
Moreover, because of the development of Web 3.0, more and more applications use three-dimensional design, such as virtual reality (VR), augmented reality (AR), and 3D product visualization.
The Role of Blockchain on Web 3.0 Marketing
Blockchain is a rapidly growing technology that is continuing to transform the way we live. In fact, many believe it will be as revolutionary as the creation of the internet itself.
With blockchain technology comes a whole new set of questions and challenges for marketers, so it’s important to understand what exactly it is, what are its benefits and how can you leverage this incredible opportunity in your business.
Blockchain technology is about getting rid of the centralized systems and creating an open ecosystem that would reinvent the digital marketing industry.
Data security and data decentralisation will be provided for Web 3.0 with blockchain technology.
You would be connected directly to the customers without any intermediaries. In addition, customers would take control of their data privacy with blockchain technology since it guarantees data transparency and security due to its distributed ledger approach.
It is a technology for recording and verifying transactions that can be applied to practically anything requiring trust—from money to real estate to medical records. As a result, blockchain has the potential to revolutionize marketing as we know it today.
Therefore, it is fair to say that the role of blockchain in web 3.0 marketing is helping to make it more efficient and transparent.
Furthermore, the decentralized nature of blockchain technology can help make Web 3.0 marketing more transparent and is virtually tamper-proof.
How To Prepare Your Brand For Web 3.0 Marketing
There is going to be a marketing revolution.
We already see the signs and initiatives of it. – Remember, Facebook changed its name to Meta, and they are investing in the Metaverse. Also, recently, Square changed its name to Block to focus on crypto. –
Web 3.0 is the next evolution of the web in which website content and users are interconnected through seamless interfaces and communication channels.
This integration allows companies to offer a more personalized experience that can be accessed on any device or screen size with real-time data sharing capabilities.
How will your business be affected by the Web 3.0 wave?
- Businesses would be highly user-centric and transparent due to their decentralized structure.
- Users would be able to take control of their data and privacy.
- Business owners would have to adapt blockchain technologies to ensure data transparency and open access.
Find ways to follow the Web 3.0 Trends:
You can’t afford to be outdated these days. You have to make your business decisions carefully, keeping in mind that the future is here and continuously renewing.
Based on your industry, try to acquire 3D assets.- If you have a retail eCommerce business, try to create 3D models or virtual reality stores.
Content Creation – Add NFTs:
You are focusing on content creation highly as a marketer- keep doing it!
As of today, there is no particular handbook for this new era of marketing. Yet, we know NFTs would be important content for the digital marketing industry in the future since it has already started to be!
All of these might be a little intimidating to you- I know. But, think of that as a new way of connecting with your customers and communities.
Web 3.0 And Social Media
Social Media has been a phenomenon since its inception and is continuing to grow.
Facebook and YouTube are on the top of the list in terms of their popularity among users.
They have revolutionized how people communicate online and have introduced many new features to improve user experience.
Web 3.0 brings exciting changes in social media marketing.
For example, there would be decentralized apps called dApps, and there would be no centralized authority of the users’ data due to the decentralized structure of Web 3.0 – users would pull in the reins!
Web 3 marketing is about building meaningful relationships with your customers and creating partnerships that benefit everyone involved. It’s time for businesses to stop thinking of customers as a number in a database, but instead, people looking for the same thing you are.
We hope our insights have been helpful today; please share this article with others and leave a comment if you have any questions! 🙂
Check this article out if you enjoyed this one :
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- Web 3.0 & Blockchain Predictions for 2022 And Beyond
- Metaverse and Web3 are just around the corner – and will fundamentally change digital marketing as we have known it. What should marketers consider in their Web3 strategy and what opportunities does Web3 offer?
- From Web 2.0 to Web 3.0 – perhaps more quickly than we thought
- For many, Web3 is still a far-off notion. A vision that may become reality in a couple of years. In fact, with the metaverse, cryptocurrencies, and NFTs, Web3 is very much in its infancy. If you want to be a Web3 marketing pioneer at the start of the Internet’s future and benefit from the hype of the hour, you should familiarize yourself now with the fundamental terms and functions of Web3.
- Web3: Focus on the interaction between human and machine
- Ideas are already popping up about the technological possibilities that Web3 will bring. Platforms like catalog.works, for example, offer musicians the option of auctioning songs or entire albums exclusively as NFTs. Payment is made in cryptocurrency, with 100 percent of the proceeds going to the creators. It’s not just the sale that’s worthwhile for musicians, but also the implicit marketing that such an NFT auction of unique digital items entails.
- Artists can reposition themselves in Web3 and brands and companies should also plan their Web3 marketing presence wisely.
- How Web3 will influence digital marketing
- One of the most important aspects of Web3 is its decentralized nature, which allows users to comprehensively manage their own data and content. This data security, coupled with revolutionary blockchain technology, should make Web3 a safer place for users. For marketers, however, collecting data is part of identifying their target audience and their needs. With the increased personalization of data and the approaching end of third-party cookies, marketers need to come up with new strategies for data collection. To reach target groups on Web3, the new marketing should be more personalized and more targeted than before.
- The user experience will also change dramatically, challenging digital marketing to respond to the new demands of consumers with technologies such as augmented reality, virtual reality, and blockchain.
- Web3 marketing: How to prepare your strategy
- Web3 is coming and has a number of challenges in store for us, as well as opportunities for marketers who are already getting to grips with it. Here are some methods for getting your marketing strategy ready for Web3.
- #1 Follow the latest trends related to Web3
- Web3 is currently one of the hottest topics in the industry and experts already know which trends will prevail in the decentralized Internet in the future. We are also incredibly excited about what Web3 will change, and this time we’ve dedicated an exclusive area at DMEXCO to the topic of Web3, called w3.vision, and invited leading personalities from the industry.
- #2 Get to grips with Web3 technologies
- In particular, blockchain technology and its ability to conduct secure and transparent transactions online will play a prominent role in Web3. If you are not yet familiar with blockchain, you should definitely read our detailed guide on blockchain and marketing. NFTs can also be used to forge new, successful marketing paths in the metaverse, as Adidas recently demonstrated impressively with its virtual sneaker collection.
- #3 Use customer data insights skillfully
- Data will continue to play a significant role on Web3 – even though it may become more private. To make effective marketing decisions, familiarize yourself extensively with buyer data and how you can use it skillfully for your future marketing.
- #4 Create content marketing with added value
- Content is king – especially on Web3. Instead of good keywords, the Internet of the future will rely on targeted content with detailed, value-added insights that fully satisfy the user’s search intent.
- #5 Optimize user experience
- To survive in the metaverse, websites, platforms, and online shops must be interactive, user-friendly, and three-dimensional. It’s therefore all the more important to optimize your online presence now in terms of the user experience requirements of Web3.
- Web3 marketing: Many challenges, even more possibilities
- Logically, a new kind of Internet brings with it a new kind of marketing. The decentralization and privatization of data is a real challenge for marketers, but it does offer even more opportunities for those involved in Web3 marketing to position their brand strongly on the Internet of the future.
Grow A Community
As any marketing professional knows, building a community is essential for ensuring the success of any marketing campaign in today’s age. A community provides a ready-made audience for your marketing message, and it can also help to spread the word about your product or service.
Moreover, a community can provide valuable feedback and insights that can help you improve your marketing strategy. There are many ways to grow a community around your marketing project. One popular method is to create a social media profile or page dedicated to your project.
This gives potential customers and followers a central place to learn more about your project and interact with other members of the community.
Web3 Community Platforms:
You can also grow your community by hosting events or creating online forums where people can discuss your product or service. Whatever methods you choose, remember that the key to building a successful community is engagement.
Make sure you are regularly interacting with your community members and providing them with valuable and engaging content. If you do this, you will be well on your way to ensuring the success of your marketing campaign.
Optimizing Organic Search Presence (SEO)
It’s no secret that web traffic has a major impact on business success. In fact, studies have shown that businesses with high web traffic are more likely to experience increased sales and higher levels of customer satisfaction.
But what many businesses don’t realize is that web traffic doesn’t just happen randomly. It’s the result of careful planning and optimization. And one of the most important elements of optimization is search engine optimization, or SEO.
What is SEO?
SEO is the process of making sure your website appears as high as possible in search engine results pages, or SERPs. This is important because studies have shown that people are more likely to click on websites that appear at the top of the search results.
So if you want to increase web traffic to your site, it’s essential to optimize your SEO. Fortunately, there are a number of things you can do to improve your SEO and make sure your site appears first when people search for your keywords.
How To Improve Your SEO
First, make sure you’re using the right keywords. Identify the words and phrases that potential customers are most likely to use when searching for businesses like yours, and then include those keywords throughout your site.
In addition to using keywords in your content, be sure to include them in your page titles and metatags.
Second, create quality content that’s relevant and informative. Search engines reward websites that offer visitors valuable information, so make sure your content is well-written and informative.
In addition, keep it updated regularly; fresh content is another thing that search engines look for when ranking websites.
Finally, promote your site through social media and other online channels. The more people who know about your site, the more likely they are to visit it.
Wrapping Up Improving SEO
So take advantage of every opportunity you have to promote your site and get the word out about what you have to offer.
By following these tips, you can optimize your SEO and ensure that your website appears first when people search for keywords related to your business.
Increasing web traffic can lead to increased sales and a better bottom line for your business, so don’t underestimate the power of SEO!
Meta Marketing Agency have SEO leaders working internally in our agency. Try it, give “Metaverse Marketing Agency” a search for yourself! Contact us to learn more about getting #1 placement on search indexes!
Build Trust Within The Web3 Community (Social Proof)
As the world of web3 and blockchain technology continues to grow, it’s becoming more and more important for NFT projects to get social proof. Social proof is basically when other people vouch for your project and say that it’s worth checking out. This can come in the form of reviews, testimonials, or even social media posts.
Attracting Website Traffic With Social Proof
The more social proof you can get, the better chance you have of attracting new users and growing your project. Of course, social proof is only one piece of the puzzle – you also need to have a great product or service – but it’s an important piece nonetheless. So if you’re looking to grow your nft project, be sure to focus on getting social proof. It could make all the difference.
What is Social Proof?
Social proof is when people see that others are using and supporting a product or service, and they’re more likely to use it themselves. For NFT projects, social proof can come in the form of user adoption, media coverage, or even just positive word-of-mouth.
Getting social proof is essential for NFT projects because it helps to build trust and credibility. When people see that others are using and enjoying your project, they’re more likely to try it out themselves. And the more people that use your project, the more successful it will be.
So if you’re looking to grow your NFT project, make sure you focus on getting social proof. It could be the key to your success. At Meta Marketing Agency we have the tools to get you Social Proof for the Web3 community.
In order to create a thriving web3 community, it’s important to focus on optimizing your search presence and building trust. These are two essential components of any successful marketing strategy.
Luckily, our team at Meta Marketing Agency can help you with both. If you want to learn more about how we can help you grow your web3 community, contact us today.
We would be happy to chat with you about the best way to move forward. Thanks for reading!
The decentralization of Web3 will lead to transparent marketing.
One of the main goals of web3 is to make the internet more accessible and secure for its users. The fancy tech term for this change is decentralization. Decentralization takes power out of big tech companies’ hands by keeping individuals’ data private. Only the user can access and share their information.
Blockchain technology is what allows data decentralization to occur. The New York Times introduces the positives of blockchain as “a tool that promises to decentralize the structures governing all economic transactions and, in the process, redefine our concept of trust.”
While these protections may make marketers’ jobs more complicated, they will also make marketing strategies more transparent. Web3 will require marketers to focus on building relationships with prospects through direct communication. They will learn about their target audience by tracking how they engage with brands publicly on social media, and they will learn their audience’s likes and dislikes through interactive content like surveys and polls. As a result, marketers will be more open about what data they look for and how they will use it for future marketing tactics.
Decentralization is about realizing that your prospects are individuals rather than numbers in a dataset.
Be on the lookout for immersive virtual experiences.
Have you heard of the metaverse? It’s an exciting part of web3 and something we love writing about at Zen.
To put it simply, the metaverse “is a virtual world where users can interact with one another through computer-generated personas called avatars.” These worlds allow individuals to go to digital events and experience new things using virtual reality technologies, among other digital platforms.
Big brands like Louis Vuitton are experimenting with metaverse marketing. The luxury brand is celebrating its 200-year anniversary by launching an NFT Game. Louis The Game will take users on an immersive, “adventure-based” journey following a protagonist Vivienne, through “six different worlds.” Her mission? To collect 200 candles to commemorate Louis Vuitton.
The fashion brand makes things even more interesting by incorporating 30 embedded NFTs into the game. Each component of the phone app allows fans of the brand to be a part of the fashion brand’s universe without having to buy anything. Thus, boosting Louis Vuitton’s visibility and relevance 200 years since its original launch.
Marketers should continue leveraging these capabilities as web3 approaches us. Virtual events can help brands reach their entire worldwide audience without a hitch.
Related reading: 9 Best Practices for Hosting a Virtual Event in 2022
Web3 will emphasize content marketing.
Content creators and marketers, get ready: web3 will give you your power back.
Nowadays, content creators are under the control of their respective platforms. From ever-changing algorithms to over-saturation of content, marketers must create assets with all these details in mind. Unfortunately, the lack of transparency in the past has made it difficult to make consistently successful, shareable content and be paid fairly for it.
The decentralization of the web should create an equal playing field, where strong content will be recognized and compensated more generously. Matthew Ball, identified as a “metaverse expert” by McKinsey, discusses this best:
“I believe absolutely that the advent of graphics-based computing and 3-D environments is going to change many of the technologies, standards, conventions, and monetization models. It’s going to have profound generational change. And, most importantly, it’s going to reach many of the categories we’ve long hoped would be altered by mobile and the internet and yet haven’t been.”
What does this mean for marketers? First, continue driving both organic and paid content for your brands. This new open ecosystem will bring many more opportunities for it to be seen.
Focus on creating community.
Last but certainly not least, web3 will focus on giving users a sense of community. The decentralization of data means that companies will have to rebuild consumers’ trust. It is less about what users can do for the brands they support and more about what these brands can do for their supporters.
Related reading: The Ultimate Guide to Community Management For Marketers
Shama Hyder, our CEO at Zen, sums up this idea in a tweet:
“Perhaps the greatest lesson you will learn as an entrepreneur is the ability to listen and respond to your marketplace.”
Create community by listening to your followers, responding to their needs, and finding new ways for them to connect and relate to each other. Hybrid events, NFTs, and virtual worlds are all things marketers can experiment with to see what works best for their audience. Not all individuals like the same content or experiences, and the entire purpose of web3 is to build community through individualism.