Kdrama = KMetaverse South Korea Delves Deeper into Metaverse with ‘Avatar Singer’ and More

Korea’s foray into the global village, from gaming to home shopping, showbiz, and beyond, may soon usher in its version of the K-metaverse

South Korea has created ‘Avatar Singer,’ a first-of-its-kind musical reality survival show involving ace musicians from the industry with veiled identities of 3D avatars. Photo courtesy of MBN

The COVID-19 pandemic has made one thing abundantly clear: what is inevitable is not just death, but also change; the all-encompassing reality that an undefinable virus can isolate everyone in the world, and everything virtual is undeniably possible — virtual meetings, online classrooms, digital music concerts, immersive interactive travel experiences, virtual worship services, and definitely virtual beings too, all fundamental facets of social networking and a dynamic three-dimensional realm, the ‘metaverse.’

https://www.youtube.com/embed/Uvufun6xer8?feature=oembedFacebook was rebranded “Meta Platforms” last year, and its chairman, Mark Zuckerberg, stated the company’s intent to build a metaverse.

The term was first used to apply to this 3D cyberspace in Neal Stephenson’s sci-fi novel Snow Crash. Later, Second Life, a virtual world platform (introduced in 2003), became the first metaverse in which users are portrayed as avatars. While technology identifies an ‘avatar’ as a graphical image of a user, in online networks, they are two-dimensional symbols recognized as profile pictures. As seen in video games, avatars may well be three-dimensional models.

Metaverse Avatars in the virtual realm 2
Avatars socializing in the virtual world, Second Life. Photo courtesy of Wikimedia Commons.

For me, for a long time, the metaverse conjured up images of The Matrix (1999). The film is about a dystopian future in which humanity is inadvertently locked inside The Matrix, a creation of evil cyber intelligence to exploit human bodies as a source of energy. When computer hacker Neo (Keanu Reeves) discovers the truth, he joins forces with the savage Morpheus (Lawrence Fishbourne) in a battle to shatter the simulated reality.

https://youtube.com/watch?v=uXGE0vuuaDo%3Ffeature%3Doembed

The entertainment industry is embracing and investing in the metaverse as it develops over time, alongside corporate and social media juggernauts, to create more exceptional films and television programs, including Minority Report (2002), Avatar (2009), Black Mirror (2011), Ready Player One (2018), and Altered Carbon (2018), to name a few. However, how South Korea is aligning itself with the metaverse may end up being the next big thing. 

Also See The AOMG 101: How One Label Became the Leading Name in Korean Hip-Hop

https://www.youtube.com/embed/cSp1dM2Vj48?feature=oembedThe movie Ready Player One is an excellent illustration of the metaverse. It is set in 2045 and follows protagonist Wade Watts on his quest for an Easter egg in a worldwide virtual reality game.

I assume that the utilization of this concept in South Korea began with the country’s burgeoning K-pop industry. Aside from popular K-pop metaverse platforms such as ZEPETO and Stan World, K-pop entertainment powerhouses such as HYBE, SM Entertainment and JYP Entertainment, among others, are avidly exploring the application of the metaverse to integrate their content through virtual idols. Take, for example, the renowned girl group Aespa, whose members have individual virtual avatars, or the more recent boy group Superkind, a band of four human idols — Daemon, Eugene, Geon, and one virtual idol named Sae Jin.

https://youtube.com/watch?v=NXDC6iSRirk%3Ffeature%3Doembed

https://www.youtube.com/embed/0juDt69WKTo?feature=oembedK-pop industry moguls are eagerly probing the use of the metaverse to integrate their content via virtual idols.

South Korean firms have accepted the metaverse as a part of the present and future in conjunction with the acceptance of the new normal. Check out my interview with Rozy, Korea’s first virtual influencer, to get a sense of how the country’s use of virtual reality is evolving. Rozy’s uncanny resemblance to a human is bewildering. In an interview with KOREAZ, Baek Seung-yeop, CEO of Sidus Studio X, stated that Rozy, his creation, is an emblematic figure of the MZ generation. “In her case, we created over 800 faces, making her face not only more realistic but also more detailed compared to other virtual characters.”

Metaverse Rozy new image
Rozy does straddle the line between fact and fiction. She embraces everything that makes a human, except that she isn’t a human being for real. Photo courtesy of of Sidus Studio X.

As a next step, South Korea has designed a first-of-its-kind reality TV stage initiative called Avatar Singer. Korean media has revealed the musical reality survival show stars 10 ace musicians from the industry with the veiled identities of 3D avatars. The participants are pitted against each other to accomplish feats that exceed physical boundaries.

Also See Do Hanse: K-pop’s Pop-Punk Poster Child

https://youtube.com/watch?v=193cITpSXx8%3Ffeature%3Doembed

The show-makers acknowledged their enthusiasm for the debut of Avatar Singer in a pre-release promotional press conference, noting that it had been a tremendous challenge to create the program with precision. They asserted that because the production technique used in the show was complex, it must be viewed as a top-tier global production with a very high level, particularly because it blends diverse technologies, notably augmented reality and real-time animation. The audio-visual display of Avatar Singer is a surprise package and will undoubtedly dissolve the distinction between real life and virtual reality.

https://youtube.com/watch?v=ZHCW_ZuVfLI%3Ffeature%3Doembed

Korea Herald stated in a piece that when the show’s host, Jang Sung-kyu, inquired about a ballpark figure regarding the show’s cost, it was disclosed that each episode costs more than a billion won, which is five to 10 times more than a standard Korean entertainment show. The celebrity judges were enthralled with the production, calling it “sensational” and tagging the performances as “cathartic.” “What we’re saying may not make sense right now, but you’ll understand what we mean after seeing the maiden episode,” observed South Korean rapper, television, and radio personality DinDin, one of the panelists.

Avatar Singer is currently airing on the South Korean cable network MBN.

https://www.youtube.com/embed/Gs_WaFsxHT0?feature=oembedThe production technique employed in Avatar Singer combines various technologies, most significantly augmented reality and real-time animation.

This seems to be simply the commencement of a magnum opus. With Korea’s deep dive into the global village (in all capacities), from gaming to home shopping, showbiz and more, it will soon introduce its iteration of the K-metaverse, comparable to K-pop and K-drama. I’m unsure how that will come along, but it will be something out of the box in my estimation. I can vouch for this, especially after reading an intriguing article by John Mac Ghlionn for INVERSE. It reveals that the city of Seoul has committed 33 million USD to an initiative called “Metaverse Seoul.” That, as per XR Today, will revolutionize Seoul’s public services by enabling staff to interact with clients via an authorized metaverse portal employing 3D avatars and immersive settings.

https://www.youtube.com/embed/lDzLOOV5ru4?feature=oembed“Metaverse Seoul” is a metaverse gateway that will utilize 3D avatars to redefine Seoul’s public services.

American game developer Tim Sweeney has made a very good point: “The metaverse is going to be far more pervasive and powerful than anything else. If one central company gains control of this, they will become more powerful than any government and be a God on earth.” Do we already have a name?

Korean metaverse firm clinches $12m in ongoing series B

South Korean metaverse company Anipen secured investments totaling 16 billion Korean won (US$12 million) in its ongoing series B funding round, Forkast reported. Investors include Medici Investment, Ulmus Investment, and the Korea Development Bank.

Founded in 2013, Anipen is best known for its AnibeaR mobile app, which lets users create augmented reality videos using popular animated characters.

The firm, which plans to list on Korean trading board Kosdaq next year, will use the funds to expand its metaverse content services and strengthen its partnerships with companies worldwide.

Anipen saw investments worth over 13.5 billion Korean won (US$10.2 million) last year. The company plans to close its current funding round once it reaches its target of 20 billion won (US$15.2 million).

Sandbox & Studio Dragon Collab for K-Drama in the Metaverse

Studio Dragon will mint avatar accessories and game related NFTs by using the drama IPs which are famous worldwide.

BYVISHWAROOP SHARMA

PUBLISHED ON – MAY 17, 2022  18:17 

UPDATED ON – MAY 17, 2022 18:29

1 MINUTE READ

Sandbox & Studio Dragon Collab for K-Drama in the Metaverse

Virtual world built on the Ethereum blockchain, the Sandbox announced that it has partnered up with content producer Studio Dragon to introduce their K-Drama content in the metaverse.

Via this agreement, a K-drama playground based on Studio Dragon’s intellectual properties will be built on their LAND. Additionally, Studio Dragon will mint avatar accessories and game related NFTs by using the drama IPs which are famous worldwide.

“We are very pleased about this partnership with Studio Dragon, which brings K-drama phenomenon around the world with captive drama slots,” and “K-content fans can experience various content in The Sandbox” said Cindy Lee, director of The Sandbox, Korea.

Simultaneously, Studio Dragon will be creating collaborative content via the use of global IPs in Studio Dragon LAND to let K-content fans take pleasure from new experiences.

“We are looking forward to this partnership with The Sandbox which is highly interested in K-content including the establishment of K-verse” said Bong-ryul Ryu, director of content IP department of Studio Dragon.

Sandbox Partners with Studio Dragon to Launch K-Drama Metaverse

Metaverse sandbox metaverse

Studio Dragon, a South Korean drama production, marketing, and distribution firm, has announced its relationship with The Sandbox, which wants to build a K-Drama metaverse. Pixowl’s game will offer Studio Dragon’s drama material to the metaverse with this collaboration.

Sandbox is an Ethereum-based video game that allows players to purchase a piece of the universe as a non-fungible token (NFT), which they can then use to create bespoke games and locales to monetize. It looks and feels similar to Decentraland but with a more noticeable video game-like design and feel.

Studio Dragon is Asia’s leading drama studio, with over 183 global productions under its belt, including Mine, Vincenzo, Hotel del Luna, Stranger, and Another Miss Oh. The Studio is in charge of all aspects of these projects’ creation, including content planning, development, finance, production, and distribution.

Potential advantages of this collaboration:

  • Company Dragon’s intellectual assets will be constructed on The Sandbox as a K-drama playground as a result of this agreement, allowing the Studio to mint avatar accessories and game item NFTs.
  • On The Sandbox, Studio Dragon will also be able to develop collaborative content with global IPs, allowing K-drama to reach a wider audience while immersing viewers in a new and fascinating experience.

Bong-ryul Ryu, Director of Studio Dragon’s Content IP Department, said about the partnership:

“We are looking forward to this partnership with The Sandbox, which is highly interested in K-content, including the establishment of K-verse. We hope this partnership could provide K-drama fans around the globe with opportunities to enjoy our various content.”

Sandbox portfolio comprises:

The Sandbox portfolio now comprises more than 200 well-known companies from all across the world. Cube Entertainment, Square Enix, Ubisoft, Warner Music Group, Snoop Dogg, Adidas, Skull and Koonta, Richie Hawtin, Steve Aoki, Crypto lookKitties, and others are among the companies on the list. As a result, it’s evident that Studio Dragon’s entrance will provide new opportunities for cooperation and content for K-drama lovers worldwide.

The Sandbox to launch K-Drama metaverse with Studio Dragon

The Sandbox has partnered with Studio Dragon, a South Korean drama production company, and plans to launch a K-Drama metaverse.

by Anisha Pandey

18 May 2022 : 14:18

2 min read

  • The Sandbox has confirmed its partnership with Studio Dragon to launch a K-Drama metaverse
  • The drama production company will mint avatar accessories and game item NFTs
  • Studio Dragon will also generate collaborative content with global IPs in Studio Dragon LAND

The Sandbox has confirmed its partnership with Studio Dragon, a South Korean drama production, marketing, and distribution company, and plans to launch a K-Drama metaverse. With this partnership, the game developed by Pixowl will introduce Studio Dragon’s drama content in the metaverse.

The Sandbox brings a K-drama playground 

The Sandbox and Studio Dragon will gear up to launch a K-drama playground based on Studio Dragon’s intellectual properties, which will be created on their LAND. Additionally, the drama production company will mint avatar accessories and game item NFTs for crypto enthusiasts. 

Studio Dragon will also generate collaborative content with global IPs in Studio Dragon LAND and help K-Drama fans embark on a whole new journey. 

“We are very pleased about this partnership with Studio Dragon, which brings K-drama phenomenon around the world with captive drama slots,” and “K-content fans can experience various content in The Sandbox,” said Cindy Lee, Director of The Sandbox Korea.

In this context, it is also a crucial fact that Studio Dragon had released ‘Digital Goods’ based on NFT using the content from ‘Vincenzo,’ ‘Mine,’ ‘Hotel del Luna’ a year ago to capitalize on the booming NFT industry. 

“We hope this partnership could provide K-drama fans around the globe with opportunities to enjoy our various content,” said Bong-ryul Ryu, Director of the content IP department of Studio Dragon.

HSBC’s partnership

HSBC, one of the world’s largest banks and financial services providers, had recently purchased virtual real estate in The Sandbox’s metaverse with the goal of connecting sports, esports, and gaming enthusiasts to the metaverse. 

Furthermore, additional developments on the virtual property were not disclosed, but the bank became the first global financial institution to buy land in The Sandbox. However, at the time of writing, the price of 1 SAND rests at $1.29, nearly 85% low from its all-time high.

The Sandbox partners with Studio Dragon to build K-Drama metaverse

TL;DR

  • Provide K-drama playground LAND based on Studio Dragon’s intellectual property.
  • NFT minting of characters, costumes, and props from globally popular shows.
  • Collaboration plan between The Sandbox’s global partner IP and K-drama.
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Avatar Image: Youngkyu Kim, CEO of Studio Dragon (Left), Jeyhyun Kim, CEO of Studio Dragon (Center), Sébastien Borget, COO & Co-Founder of The Sandbox (Right)

We’re proud to announce our partnership with Studio Dragon, the premium storyteller group in South Korea, to introduce their drama content in the metaverse.

Through this partnership, K-drama playground based on Studio Dragon’s intellectual properties will be created on their LAND. In addition, Studio Dragon will mint avatar accessories and game item NFTs using the globally popular drama IPs.

At the same time, Studio Dragon will create collaborated content with global IPs in Studio Dragon LAND to let K-content fans enjoy new experience.

Established in 2016, Studio Dragon is devoted to producing and providing top-tier drama content to viewers reaching not only in South Korea but Southeast Asia, Europe, North America, etc. Its main titles are ‘Sweet Home’, ‘Crash Landing on You’, ‘The Uncanny Counter’, ‘Yumi’s Cells’, ‘Hometown Cha-Cha-Cha’, ‘Misaeng — Incomplete Life’, ‘Mine’, ‘Vincenzo’, ‘Hotel del Luna’, ‘Stranger’, ‘Another Miss Oh’.

Studio Dragon has launched ‘Digital Goods’ based on NFT using the content from ‘Vincenzo’, ‘Mine’, ‘Hotel del Luna’ since last year.

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Metaverse 1*tYzUg7jrq4rcHHilNREjag
Metaverse 1*iJFYZNeaasOO7 PBKPEVdw
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Cha-cha-cha (left) ; Crash of Love (middle) ; Cells of Yumi (right)

“We are very pleased about this partnership with Studio Dragon, which brings K-drama phenomenon around the world with captive drama slots,” and “K-content fans can experience various content in The Sandbox” said Cindy Lee, Director of The Sandbox Korea.

“We are looking forward to this partnership with The Sandbox which is highly interested in K-content including the establishment of K-verse,” and “We hope this partnership could provide K-drama fans around the globe with opportunities to enjoy our various content” said Bong-ryul Ryu, Director of content IP department of Studio Dragon.

Studio Dragon joins over 200 existing partnerships including Pat a Pat Como, Pororo, SQUARE ENIX®, SHIFT UP, Ubisoft, Atari, SM Brand Marketing, Cube Entertainment, Skull & Koonta, K-League, ZEPETO, Snoop Dogg, Warner Music Group, Deadmau5, Steve Aoki, Richie Hawtin, Adidas, The Walking Dead, The Smurfs, Care Bears, and CryptoKitties, all following The Sandbox team’s vision of expanding metaverse using both original and well-known characters and worlds.

About Studio Dragon

Studio Dragon, founded in 2016 by CJ ENM’s drama division, is a premium storyteller group that covers the entire process of content planning, development, financing, producing to distribution. As an Asia’s leading drama studio with 183 global premium Ips, Studio Dragon produces 30 drama series annually with 279 main creators and distributes them on various platforms. The number of K-drama viewers all around the world has been expanded thanks to its unique and attractive drama series. Studio Dragon has established its international branch office in Los Angeles in 2020 to grow as a global studio and collaborated many entertainment partners in United States to produce global drama series.

Netflix Sweet Home producer to build K-drama metaverse in the Sandbox

Netflix

The Sandbox metaverse has partnered with Studio Dragon, a Korean drama production company behind titles Crash Landing on You, Sweet Home and Kingdom: Ashin of the North, to build a K-drama metaverse.

See related article: South Korea wants to be the physical home of the metaverse

Fast facts

  • The Sandbox said on Tuesday the pair will develop a K-drama playground based on Studio Dragon’s intellectual properties on their LAND in the Sandbox metaverse.
  • Studio Dragon will mint game item non-fungible tokens (NFTs) with its drama content for the K-drama metaverse.
  • Studio Dragon has already launched a number of NFTs featuring its TV series Vincenzo and Hotel del Luna.
  • The Korean entertainment industry is actively entering the metaverse race, with competing K-pop labels HYBESMJYP and Cube Entertainment announcing related ventures over the past year.

The Sandbox partners with Studio Dragon to create Korean Drama Metaverse

by javier gil

 21/05/2022

ADVERTISEMENT

The Sandbox has confirmed its partnership with Studio Dragon, a South Korean drama production, marketing and distribution company, and plans to launch a K-drama metaverse. With this partnership, the Pixowl-developed game will introduce content from Studio Dragon dramas into the metaverse.

The Sandbox brings a metaverse of K-dramas

The Sandbox and Studio Dragon will prepare to launch a K-drama game zone based on Studio Dragon’s intellectual properties, which will be created in its LAND. In addition, the drama production company will coin avatar props and NFT game items for cryptocurrency enthusiasts.

Studio Dragon will also generate collaborative content with global IPs in Studio Dragon LAND and help K-Drama fans embark on a whole new journey.

“We are very happy about this partnership with Studio Dragon, which brings the K-drama phenomenon to the whole world with captive drama slots,” and “K-content fans can experience various contents in The Sandbox,” said Cindy Lee, Director of The Sandbox Korea.

In this context, it is also a crucial fact that Studio Dragon had launched ‘Digital Goods’ based on NFT using the content of ‘Vincenzo’, ‘Mine’, ‘Hotel del Luna’ a year ago to capitalize on the flourishing NFT industry.

“We hope this partnership will provide K-drama fans around the world the opportunity to enjoy our content,” said Bong-ryul Ryu, director of Studio Dragon’s intellectual property department.

Studio Dragon

Studio Dragon is Asia’s leading drama studio with over 183 productions worldwide, with notable projects such as Mine, Vincenzo, Hotel del Luna, Stranger, and Another Miss Oh, among many others. The studio oversees the entire production process for these projects, including content planning, development, financing, production and distribution.

Studio Dragon was founded in 2016 by CJ ENM’s drama division, is a group of premium storytellers that covers the entire process of content planning, development, financing, production, and distribution.

Studio Dragon produces 30 drama series annually with 279 top creators and distributes them on various platforms. The number of K-drama viewers worldwide has expanded thanks to its unique and engaging drama series.

Studio Dragon has established its international branch in Los Angeles in 2020 to grow as a global studio and has collaborated with many entertainment partners in the United States to produce global drama series.

Through this collaboration, Studio Dragon’s intellectual properties will be built in The Sandbox as a K-drama playground, enabling the studio to mint avatar props and NFT gameplay elements.

In addition, Studio Dragon will be able to create content in collaboration with global IPs in The Sandbox, allowing K-dramas to access a wider audience while immersing viewers in a fresh and exciting experience.

Alif Vasaya provides expertise in business strategy, community growth hacking, content production, content strategy, digital ads through acquisitions, raising capital, monetizing the Metaverse, NFT affiliate marketing, consulting, and marketing advising for start-up companies.Highly skilled and results-oriented professional with solid academic preparation holding a bachelor's degree in arts and extensive experience in digital marketing, content production, business transformation, and human resource. Proven ability to assess and manage complex obstacles; viewed as a decisive troubleshooter. Successful in intense and demanding environments, providing strong team leadership and structure with a track record of motivating and developing soldiers.

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