Gap Pulls Yeezy Products From Stores And Website After Kanye West’s Antisemitic Outbursts

Kanye West fight comment
Kanye West fight comment

Marisa Dellatto

Gap said Tuesday it is removing products made in collaboration with Kanye West’s Yeezy brand from its stores and website in response to West’s recent antisemitic outbursts, as the fallout against the rapper continues, after the clothing retailer previously said last month it would “wind down” its partnership with West.

Ye attends the Kenzo Fall/Winter 2022/2023 show as part of Paris Fashion Week on January 23, 2022 … [+]CORBIS VIA GETTY IMAGES

KEY FACTS

In a statement, Gap said it is taking “immediate steps to remove Yeezy Gap product from our stores” and has “shut down YeezyGap.com.”

The brand said “antisemitism, racism and hate in any form are inexcusable and not tolerated in accordance with our values,” an it is “partnering with organizations that combat hate and discrimination.”

Gap’s statement comes after Adidas—which partnered with the rapper on Yeezy sneakers—announced Tuesday it was immediately ending its partnership with West

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KEY BACKGROUND

Gap ended what was supposed to be a 10-year-long partnership with West in September after West accused the company of breaking its contract with him, which he said included plans to open brick-and-mortar stores. Since the beginning of October, West has made repeated antisemitic comments, including saying he was going to go “death con 3 on Jewish people.” As a result, several of his high-profile collaborators have parted ways with him, including talent agency CAA and luxury fashion house Balenciaga, which engineered one of West’s lines with Gap. Adidas said it expects to lose $246 million as a result of the decision.

FORBES VALUATION

As a result of West losing his contract with Adidas, he has fallen off Forbes’ billionaires list, and is now worth an estimated $400 million.

FURTHER READING

Billionaire No More: Kanye West’s Anti-Semitism Obliterates His Net Worth As Adidas Cuts Ties (Forbes)

Kanye West’s Anti-Semitic, Controversial Behavior—Here’s Everything He’s Said In Recent Weeks (Forbes)

Adidas Drops Kanye West—Here Are The Other Companies Cutting Ties After His Anti-Semitic Comments (Forbes)

Adidas Cuts Ties With Kanye West After Anti-Semitic Comments (Forbes)

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Alif Vasaya provides expertise in business strategy, community growth hacking, content production, content strategy, digital ads through acquisitions, raising capital, monetizing the Metaverse, NFT affiliate marketing, consulting, and marketing advising for start-up companies.Highly skilled and results-oriented professional with solid academic preparation holding a bachelor's degree in arts and extensive experience in digital marketing, content production, business transformation, and human resource. Proven ability to assess and manage complex obstacles; viewed as a decisive troubleshooter. Successful in intense and demanding environments, providing strong team leadership and structure with a track record of motivating and developing soldiers.

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