Augmented reality in business: How to implement it?

augmented reality defination
augmented reality defination

Metaverse has given us the best opportunity to explore the business world through all the Web3.0. However, augmented reality can’t be sided. It is helpful in almost all aspects, including business. 23 million jobs worldwide could be directly affected by AR and VR by 2030 (Statista). Eight hundred twenty-four thousand jobs are currently using these technologies in their office. What is augmented reality? Augmented reality transform the digital component and elements into your physical surroundings. In natural terms, augmented reality is a computer-generated physical world version. Augmented reality is made possible through sound, images, and other receptive components.

How businesses can implement augmented reality?

Here are a few illustrations of how different business models can utilize Augmented reality (AR)

  • Restaurants – When next time you find yourself in a restaurant, capture the attention of how many customers have pulled up their phones to preview each menu item before ordering. As the saying goes, you eat with your eyes first — which is where augmented reality can shine. Giving customers the option of an augmented reality menu can accelerate their decision-making process on what to order, improve customer satisfaction, and decrease bounce rates. One example is Menu.AR gives customers the pick to see/preview their delicacy in augmented reality before ordering it via the app.

  • Salons – A digital marketing giant, Amazon used augmented reality to help launch the company’s amazon Salon salon. The augmented reality application allows customers to point at a product and read more about it, stocking customers with pertinent information through educational videos and promotional content before making their purchase decision.
  • Real Estate – Users often get confused if the recommended property for them. The justification is that they always get a 2D picture of the property. Today, Augmented Reality allows potential customers to see a 3D image of the property from different angles of view. Also, AR reduces the stress of dimension measurement of the property.
  • IKEA Place and Curate are examples of brands that use Augmented Reality in the Real estate sphere.


You’re now aware of augmented reality’s impact on buyers’ decision journeys— but this can also take a stride further through experiences delivered via brand packaging. Innovative companies — like Treasury Wine Estates, the vineyard behind 19 Crimes wines — have found means to amaze, delight, and educate their customers by hiding an augmented reality experience in their packaging labels.

Augmented reality demonstrates a massive opportunity of engaging millions of users’ decision-making. The development of apps, tools, software, and devices is on an uptrend. Many businesses will be augmenting the environment around us anytime sooner. Augmented reality will soon be incorporated into sales, marketing, recruitment, and communication channels.


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